The joke has grown to capital: How memcoins are turning into a serious marketplace

Mike Smith 4 hours ago

Dog and frog tokens were once considered noisy Internet gags, but new research from Galaxy Digital shows their evolution into a sustainable asset class. Analyst Will Owens notes that memcoins are capturing the attention and funds of audiences, turning humor into a powerful engine for attracting new users. According to the team's calculations, the sector's total liquidity is comparable to that of major altcoins, and the daily commissions generated by trading are confidently feeding the network infrastructure.

Communities around Dogecoin, Shiba Inu, Pepe and hundreds of newcomers create entire worlds of memes, NFT collections and proprietary terms. This keeps assets in the media spotlight even outside of growth phases, forming a continuous cycle of interest. The researchers emphasize that memcoins have become a kind of social pass to the crypto universe, where the entry threshold is equal to the cost of a joke.

The rise of the Solana-based Pump.fun service deserves special attention. Users only need a couple of clicks to issue a token with a cap of a billion units and instantly launch a liquidity pool. In 2025, several thousand of these coins passed through the platform, and the peak load provided record payments to Solana validators. Although most projects live for days, the mechanics themselves have become a testing ground for new models of asset launch and share allocation.

High volatility doesn't scare traders; on the contrary, it brings exchanges and market makers stable revenue. Meanwhile, blockchains are getting intensive testing under real-world load, accelerating the development of bandwidth and storage optimizations. The humorous token sector, having announced dozens of updates and bridges, acts as a catalyst for technological improvements then designed for more “serious” assets.

Industry leaders are already building indexes of the most liquid representatives, hedge funds are launching inter-chain arbitrage strategies, and designers are gamifying coin ownership through content access levels.

The economic impact goes beyond screens - the commissions charged on each transaction support entire ecosystems of wallets and analytics apps. A private investor buying a mock “space cat” token is actually funding the scaling of storage layers, and thus stabilizing networks for the rest of the users. This is how objects of mass irony turn into microgrants of blockchain development.

Outside observers suggest that the next wave of memcoin growth will again coincide with major sporting events and political campaigns, where humorous images will become viral advertising. The more culture connects with finance, the more vividly a new type of digital economy emerges, in which the price of wit can drive entire industries.